Revealing A Car Of Concepts

 Faraday Future made their debut at the Consumer Electronics Show in Las Vegas, Nevada and LTDU was there to introduce them to the world.  On a fifteen acre property at MGM Village on the Vegas strip, LTDU built an experience from the ground up that was centered around the reveal of the FFZERO1: Faraday's first, highly connected, electric vehicle concept. Inspired by the work of visual artist James Turrell, LTDU employed specialized lighting techniques to create a "Ganzfeld" effect which creates the illusion of depth perception. With LED and Projection screens, Custom Scenic Fabrication, and 180 degrees of 3D mapping, LTDU created an immersive presentation with the FFZERO1 at it's core.  This event was broadcast live, worldwide, and in multiple languages.  Within two hours of FF's spectacular brand launch they were trending all over the world.