Versace Jeans Couture & Fred Segal’s Summer of Love

In celebration of their 60th anniversary Fred Segal hosted Versace Jeans Couture for an exclusive pop-up experience.

LTDU was honored to have been entrusted with the build out and execution of the Italian label’s first brand activation in the U.S. Custom made furniture and fixtures decorated the space, which featured nods to Fred Segal’s six decades at the forefront of the denim revolution, pieces from VJC’s fall line, as well as a limited-edition five piece capsule collection in collaboration with the eponymous clothing store.