East Meets West  

The MadeWorn x Roc96 collaboration celebrates the 20th anniversary of Jay Z’s debut album, Reasonable Doubt. To launch the capsule collection with the e-commerce powerhouse, Revolve Clothing, LTDU transformed the brand's Melrose Avenue Social Club into an experiential metaphor.  Drawing on both the L.A. based label’s vintage-band-merchandise aesthetic and the album-inspired graphics from the legendary mogul’s NY brand, we brought East to West by way of a three story summer snowstorm, which wowed party goers and drew in curious crowds from up and down Melrose Ave.