Anniversary of an Icon    

To celebrate Ralph Lauren’s milestone 50th anniversary the legendary brand and design team at CAA’s Brand Studios employed Living The Dream Unlimited to execute an immersive pop up experience at Fred Segal. LTDU transformed the concrete and glass space into an open area cabin replete with custom fabricated A-frame chalets, pine trees, working snow effects, and a stone fire pit. LTDU utilized the entire glass facade in key art and branding to create a truly immersive experience; while our art department and set decor teams furnished the space in pine and birch transporting consumers directly into the world of Ralph Lauren.